HUDSON — A national children’s clothing company took to Warren Street on Friday for a video and photo shoot.
Producer Dwitiya Nwethi declined to reveal which company was doing the photo shoot, but Mayor Kamal Johnson said it is Gymboree, a kids clothing company owned by The Children’s Place.
Michael Coogan of SEQS LLC obtained a permit from the Hudson Police Department on April 20 for Friday on West Court Street for parking spots for their base camp. The permit cost $25 and spanned the length of the park in front of the courthouse, along West Court St., according to police Chief L. Edward Moore. About 65 child models between 3 and 6 years old have been participating in the production over the course of the week from Monday to Saturday, according to Nwethi.
Nwethi and Coogan are married and run Brooklyn-based SEQS Productions, overseeing the shoot.
Kids posed in front of the J.W. Hoysradt Firehouse, 515 Warren St., and next to FACE Stockholm, 401 Warren St., on Friday.
The production company also obtained a $25 permit for the parking spots on 4th Street, Moore said. The company did not need a permit to use the sidewalk as long as they allow pedestrian passage.
The company set up cafe furniture on the sidewalk along the side of the makeup store building on 4th Street. A sign in a window used as part of the set had a picture of a dalmatian and said “The Spotted Dog Bookstore & Cafe.” There is a bookstore and bar in Hudson called Spotty Dog Books & Ale down the street on 440 Warren St.
A young girl posed for the camera with a dalmatian puppy and repeated after a crew member, “I’m so happy! This is so cute!” A crew member touched up her hair with hairspray between shots.
Kids posed with dalmatian puppies at the firehouse earlier Friday afternoon, using a city fire truck as part of the set.
“The outfits have dalmatians on it, so this brand is very literal,” Nwethi said. “The shoot is quite literal to what’s on the shirt or the outfit so they have dalmatians on the shirt, so we brought in a bunch of puppies that the kids are shooting with.”
Hudson Majority Leader and 2nd Ward Alderwoman Tiffany Garriga came by the photo shoot at the firehouse and held a puppy dalmatian.
Cherri Hirsch, city account clerk wrote to Coogan on April 13, saying Johnson approved the photo and video shoot at the firehouse. Fire Commissioner Tim Hutchings also approved the use as long as the city is listed as insured. A mass gathering permit was not required.
Johnson said the company may make a donation to the fire department but did not know the exact amount Friday afternoon.
Hudson Fire Chief Tony DeMarco and Hutchings were not aware of money being donated to the fire department Friday afternoon, according to DeMarco.
Earlier this week, the young models posed in more rural parts of the county.
Models posed on a farm with animals in the Hudson area on Monday and Tuesday and at a private residence in Craryville surrounded by land on Wednesday and Thursday. They are in the city on Friday and Saturday.
Nwethi is a Bard graduate and has visited Hudson often, she said. This is her first shoot in the city.
Production assistant Tiffany Alves said most of the crew members are from New York City and New Jersey. She has been to Hudson four times for photo and commercial shoots. The clothes used in Friday’s shoot will be in the company’s catalogue and online, she said.
The other locations were within a 30-minute radius of Hudson, Alves said.
The company looks for locations within a two-hour radius for New York City shoots, Nwethi said. Coogan and Dwitiya choose locations based on the clothing style and vision the company has for the shoot.
“Hudson has worked out pretty well because people are nice, very cooperative and it’s good for both parties because when a production company comes in, provided it’s a respectable production company whose respectful of property and of the people, both parties benefit because you get to do the shoot there but you also bring a significant amount of business,” Nwethi said Friday.
Crew members have been staying at The Wick, on 41 Cross St., Nwethi said.
She said the experience has seemed to be fun for the families of the models.
“I think it’s quite fun for them and the parents put quite a lot of effort to bring them here,” she said.