RED HOOK — WYBN TV-14, the Catskill’s only locally owned and operated television station, was honored with a prestigious Low Power Television and Translator Industry Award from the Advanced Television Broadcasting Alliance at the annual NAB Show in Las Vegas April 8.
WYBN, owned by Cable Ad Net New York Inc. of Red Hook, received the award for Best Station Promotion Multi Media Campaign in recognition of an effort that included on-air promotional spots, one sheets, newspaper advertising, trade advertising, electronic billboards and more. The campaign followed last summer’s relocation of WYBN’s tower from Windham Mountain to the Helderberg Escarpment — the highest point in Albany County. This, along with a 100 percent new solid-state transmission plant, made WYBN’s eight channels of news, movies, game shows, classic television and more available to 1.1 million people in the greater Capital Region.
“The goal of this campaign was to capture newly-reachable viewers and retain those who have been with us for years,” said Dan Viles, President and General Manager of WYBN. “We are proud of our success and this award is the icing on the cake.”
Viles also served as Executive Producer of the campaign. Additional credit goes to Erica Izer for Graphics and Design and Brad Moss for Video, Editing and Creative Services.
The awards, which were presented during the Annual Low Power Television Industry Association Reception at the NAB Show, were highly competitive and open to LPTV stations in the all 50 states and the U.S. territories. This is the third ABTA award WYBN has received. In 2017, it took home honors for Best Mixed Media Campaign and Best Television Public Service Announcement.
WYBN signed on the air in October 2011 as the first muli-format digital facility in New York’s Capital Region, with subchannels 14.1 through 14.8 available over the air to viewers who have “cut the cord” from cable. The current line-up includes Buzzr TV (14.1), Cozi TV (14.2), ThisTV (14.3); France24 (14.4); Rev’n (14.5), RetroTV (14.6) LATV (14.7) and NewsNet (14.8). The station’s coverage map extends from Greene County north to Glens Falls and from Schoharie County into western Massachuseis.