MARLBORO — The co-founding members of the Hudson Valley Cabernet Franc Coalition (HVCFC) are publicly expanding their work by launching a distinctive seal that will mark locally produced bottles that meet the Coalition’s strict standards of high-quality production and authenticity.
The seal — which features a soaring hawk, several species of which are indigenous to the Hudson Valley region and are integral to the area’s vibrant and thriving ecosystem — guarantees that 85 percent of the grapes used in making the wine are grown in the Hudson Valley and that the wine has been aged for at least 12 months. The hawk icon symbolizes the unified commitment of Coalition members to grow and produce Cabernet Franc wines that capture the region’s terroir in every sip.
The Coalition was formed in 2016 with the support of local growers, winemakers, and industry organizations; its mission is to showcase the many high-quality, terroir-driven Cabernet Franc wines produced by a growing number of dedicated winemakers, and to encourage more plantings of Cabernet Franc vines throughout the Hudson Valley.
“This striking seal is a real mark of the quality, passion, and pride that we in the Hudson Valley have for the Cabernet Franc wines that are being produced in the region,” said Doug Glorie, Coalition president. “We hope that when wine lovers see this new sticker on a bottle, they will recognize that it represents the best that the Hudson Valley has to offer.”
The seal will not only appear on locally produced bottles, but also other coordinated marketing materials including vineyard signs and window decals for producers, special signage at events, and promotional postcards.
The seal will be a centerpiece as the Coalition promotes the second annual Hudson Valley Cabernet Franc Week, Nov. 27 through Dec. 4, 2018, which is National Cabernet Franc Day, as increased retail opportunities and industry tasting events across the region are planned.